Erroll Le Vant Observations

My daughter has put together a small consortium of blog sites that will allow advertisers to deal directly with the bloggers to place ads at reasonable prices and cut out the middle men expenses of dealing with a broker.

The blogs are carefully targeted and present the advertiser the opportunity to select the blog or blogs that match their advertising interests. Each of the blogs is maintained with a high level of writing and creative content.

I just can’t stand  bad slogans!

Over the past few weeks, while watching the Astros’ broadcasts, I have seen an ad campaign by Just For Men, the hair color product. They have had some lame campaigns in the past, such as the one that featured Keith Hernandez and Walt Frazier commenting on guys in a sports announcer manner. But I am really irritated by the current slogan. They urge men to cover up their gray hair with the line, “Let the real you come through.” I cannot imagine how that got sold to the company as a clever.

I do not know why the line tweaks me so, maybe it only irritates me because I have so little hair left that I could color!